Tips To Help You Start An Effective Mobile Ad Campaign

Everybody knows that mobile internet is a growing market, and as a business owner you’d be a fool not to take advantage of it. But getting your hands dirty with mobile advertising can also be a little intimidating. If done right, ads on phones can give you much better returns than traditional online ad campaigns. But if they’re implemented incorrectly, you could end up losing money faster than you can say “droid.” Luckily for those looking to get started with mobile marketing, there are some helpful tips that will help to make sure your first campaign goes off without a hitch.

Of course, this post wouldn’t be complete without the disclaimer that every platform has different standards for what works well and what doesn’t – so these tips may not work perfectly for every situation. But if they help you to make a better ad campaign, then we’ve done our job!

First of all, it’s important to remember that there is no “one-size-fits-all” marketing plan for mobile ads. They’re designed differently from regular web banners and have a higher price tag to go along with them. So it’s probably a good idea to start small the first time around – get your feet wet without going overboard with your budget.

That being said, there are some general pointers every marketer should be aware of when deciding on their mobile approach:

Prioritize Quality Over Quantity

Mobile ads tend to cost more than traditional online campaigns so you’ll need to get more bang for your buck. That means more targeted ads, less spammy features, and overall better quality. While it’s tempting to try to reach as many people as you possibly can with your ad, making an impression on a smaller number of carries more weight than reaching the masses without making an impact.

Focus On The Intended Audience

As mentioned previously, traditional online banners are pretty simple – they’re designed for anyone who happens to see them. Mobile marketing is different because the audience is much smaller (and usually has their act together). So make sure everything is relevant; if you’re advertising for women over 30 with children looking to buy diapers, don’t advertise suits or luxury sports cars. Doing so will only anger potential customers and draw attention away from your brand.

Provide A Great User Experience

This is a standard rule for all ad campaigns – a catchy design and easy-to-use interface go a long way with people. But you’d be surprised at the number of marketers who don’t follow this simple advice. Keep in mind that most mobile ads are seen on the go, so try to make everything as convenient as possible. Include links to your website or store location’s webpage, offer coupons or special deals, even provide free content if it enhances the experience! Just remember – whatever you do, make sure it makes sense for someone using their phone.

Sell Your Product Or Service Without Being Overbearing

Last but not least, respect your customers’ right to privacy by not bombarding them with sales pitches every time they look at their phone. While it’s perfectly okay to offer a deal or two, things can get annoying if you’re trying to sell nonstop during the entire campaign. Find that perfect balance between marketing and spamming; don’t be pushy but also make sure people know exactly what you’re offering!

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